Nike Kids – Never Done Playing
Centred on the back-to-school period, Never Done Playing looks “to go beyond the competitive side of sport”, instead showing parents and kids how sport can tap “into an imaginative world of play, laughter and fun.” Interweaving live-action footage shot by Soursop, with typography and 3D graphics from Burn & Broad, the campaign shows kids’ imagination and “ever-changing” creativity transposed onto familiar scenes. – It’s Nice That